July 19, 2011

madewell opening party

Last week I stopped by the Madewell grand opening party at Westfield. I arrived early and got a lovely little tour of the store by one of the marketing managers from the corporate office. Luckily I could take a few photos before the fans filled the store. 

My favorite part of the store is the Hometown Heroes table where they sell goods by local companies. Shoutout to my friend Patrick, the founder of DODO case, whose iPad cases are now being sold at both Madewell and J.Crew. 

The colorful bracelet bar 

I'm excited to try Madewell jeans. The dressing rooms were packed at the party so I'll be returning soon. 
In a Madewell dress, of course, with Jeanne. Photo by Drew Altizer. 


  1. Ooh, looks awesome. I'm going to have to schlep across the bay sometime to check it out (and maybe get a pair of jeans!).

  2. Looks like fun! I had to pass on the event to attend a happy hour with some new co-workers.

    I know I already said this on Twitter, but I love that pic of you and Jeanne. You both look so cute!

  3. I love this store even though I have never actually purchased anything in there

  4. I think I just might die in that store!